10 Eco Conscious Brands We Love For Earth Day 2026
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Our editors have written about sustainable brands for a decade. For Earth Day, we’ve compiled some of our favorites leading the charge in eco-consciousness.
Earth Day is here, and what better time of year to take stock of the brands we’re giving our money to and how our consumption is impacting the planet from the moment a product is made to the moment we open the package. Of course, it’s best to buy less and limit our consumption overall, but in reality, we’ll always have to buy some things. Thankfully, there are sustainable and eco-conscious brands that not only offer eco-conscious and environmentally-friendly products, but they’re also leaders in environmental efforts, from sequestering carbon to innovating new ways to grow cotton that are better for the earth and for us.
What is Earth Day?
While it feels like Earth Day has been around forever, it actually came to be just over 50 years ago, when US Senator Gaylord Nelson and activist Denis Hayes teamed up to organize a nationwide “teach-in” to help raise awareness about environmental issues and inspire action. Purposefully scheduled to fall on a weekday between spring break and finals so the nation’s college students could participate, the results were incredible. Twenty million Americans showed up to demonstrate across the country (almost 10% of the U.S. population!) on that very first Earth Day. The movement’s impact was immediate, helping pave the way for the Environmental Protection Agency (formed just months later) and other landmark environmental protections. Today, Earth Day is celebrated every April 22nd in the U.S., and in more than 190 countries around the world.
Why is Earth Day important?
Earth Day matters because it reminds us that sustainability and environmental awareness aren’t just abstract concepts — they’re something to be woven into our everyday lives. Our daily habits, like how we eat, travel, consume, and care for our homes, shape our collective impact on the environment. Earth Day creates space to think more intentionally about those choices and to support the companies, innovators, and advocates working to reduce harm and create better systems. No single person is going to solve the climate crisis alone, but our collective actions can help shape a healthier future for our planet.
How to celebrate:
Connecting with nature, your community, and the impact of your everyday choices are all lovely ways to spend Earth Day. It doesn’t matter if you have ten minutes or an entire weekend to dedicate to the cause — there are plenty of meaningful ways to participate.
- Spend time outdoors: Explore and support your local botanical garden, visit a nature preserve, or check out a new-to-you hike for some fresh air. Or, plant something! We love pollinator-friendly florals or an assortment of herbs on your windowsill for a daily reminder of your connection to the planet — not to mention the major perk of having fresh basil and dill for your meals.
- Volunteer in your community: Many cities organize Earth Day cleanups, tree-planting events, and habitat restoration projects throughout the month of April. Volunteering is a tangible (and often wholesome) way to give back while connecting with neighbors who care about the same issues.
- Support small, eco-conscious brands: Every dollar is a vote for the kind of world we want to live in. Consider supporting brands that prioritize responsible sourcing, lower-impact materials, fair labor practices, plastic-free packaging, and environmental initiatives. Choosing businesses that are actively working to do better can even help drive broader industry change.
- Expand your knowledge: Earth Day is a great opportunity to deepen your understanding of environmental issues. Read a book, listen to a podcast, watch a documentary, or explore the work of scientists, activists, and organizations tackling climate and conservation challenges around the globe.
- Donate to a meaningful cause: Particularly if you don’t have time to volunteer, financial support can be incredibly impactful. Consider a donation (even $5 makes a difference!) to people and organizations that are moving us forward in the world of conservation, climate action, or wildlife protection.
How can you tell if a brand is environmentally conscious?
Any brand can claim to be eco-conscious (have you heard of greenwashing?), so how can we know if a brand is truly dedicated to sustainability and the environment? First, it’s important to look at the brand’s sustainability certifications — third-party standards that hold brands accountable — that verify their claims and ensure that they’re not just talking the talk, but walking the walk, too. There are a lot of them, but some certifications to look for include Climate Neutral, Certified B Corporation, and Forest Stewardship Council. Each of these has its own set of standards that companies must follow in order to be certified, and if they meet the rigorous standards, they’re doing something right.
But certifications aren’t everything. You can also tell if a brand is environmentally conscious by looking at their transparency about their supply chain, materials, carbon footprint, and how they’re working to ensure that these all keep the environment at the top of mind. All of the brands below outline on their websites how they are being mindful about the environment and how they are working to better it, through their materials, giving back, donations, and more. Usually, you can find more about their sustainability initiatives in the footer of their website (they might list their certifications there too!), or in some cases, right on the top menu bar of their page.
These brands are a mix of the best sustainable and eco-conscious brands. But if you’re looking for sustainable clothing or furniture brands specifically, we have guides for those too!
1. Outerknown
Best For | Everyday organic clothing
Sustainability & Eco Initiatives | Supported farmers in implementing Regenerative Organic Certified practices, Partnership with Project Vermont giving new purpose to materials
Outerknown is a clothing brand committed to protecting the environment and supporting fair labor practices. It was co-founded by pro surfer Kelly Slater and designer John Moore. The clothes definitely have a beachy vibe, featuring board shorts, swimwear, dresses, sweatshirts, and more, made from high-quality and sustainable materials like regenerative organic cotton, corozo nut buttons from the forest floor, recycled fishing nets, and recycled wool. For every product, you can see exactly where it was made right on the product page — showing how dedicated Outerknown is to transparency with its fair labor practices. Outerknown’s pre-owned platform Outerworn, offers secondhand pieces, with the intention of creating a more circular fashion economy.
Customer Review | “I purchased one tank on sale and I loved it so much that I bought three more so I’ll never be lacking a clean one to throw on. The quality cotton fabric and the flattering fit is great. I found the medium true to size.” – Michelle D. (Read more reviews.)
2. Avocado
Best For | Zero-waste furniture
Sustainability & Eco Initiatives | Zero Waste Collection, gives back to 60+ environmental nonprofit partners, donation program for returned mattresses
We spend nearly a third of our lifetime in our homes, meaning the materials around us and the air we breathe matter. Avocado is committed to making nontoxic choices easier with their organic, safe, and responsible mattresses, bedding, furniture, and more. The brand is transparent about their certifications, sustainability practices, and give back initiatives through their yearly impact report. Not only are their pieces made from the highest quality materials with the environment in mind, but they also design forward-looking statement pieces that look and feel good for years to come. There’s no better example of their commitment to quality and sustainability than their Zero Waste Collection. From the stunning Zero Waste Round Wood Table to the elegant and playful Zero Waste Stool, each piece in the collection is handcrafted from exclusively upcycled wood from their FSC-certified Los Angeles facility. The luxurious pieces — like everything at Avocado — are made with environmentally conscious, ethical, and sustainable business practices behind them.
Avocado is a leader in the industry on this front; it’s a B Corp, Climate Label Certified, 1% for the Planet, and more. They have donated over $12 million to organizations and initiatives working toward conservation, climate action, and sustainability efforts, including to the National Parks Conservation Association, Seatrees, the National Young Farmers Coalition, and more. The company also gives back to the community through its mattress donation program. In 2025, 97.3% of Avocado’s returns were donated to organizations dedicated to veteran support, mental health and addiction recovery, and community and emergency assistance.
Our Editor’s Review | “I think it’s important to note the benefits of choosing a brand like Avocado for your next furniture upgrade. There really are no other brands creating furniture with this degree of sustainable and nontoxic certifications that I’ve ever come across.” – Emily McGowan [Read the full review.]
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3. Marine Stewardship Council
Best For | Sustainable fish
Sustainability & Eco Initiatives | Fishery certification program
The Marine Stewardship Council is an international nonprofit organization that recognizes and rewards efforts to protect oceans. If you see their blue label on seafood, it means that food meets their requirements for environmentally sustainable fishing, like only fishing healthy fish populations, being well-managed to help populations adapt to changing environmental conditions, not overfishing, and more. Doing this encourages and helps maintain healthy ocean ecosystems. Shopping for sustainable fish and seafood is a great way to be more sustainable in our lives, and MSC is a great resource for finding tips on how to eat more sustainably, cook delicious and eco-conscious seafood recipes, and overall keep the environment at the top of mind. Studies show that wild fisheries have a lower greenhouse gas footprint than land-based animal proteins. So if you’re looking to prioritize sustainability at the grocery store, look for the MSC blue label, and you’ll know it’s meeting the highest standards of environmental sustainability.
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4. Patagonia
Best For | Outdoor gear and apparel
Sustainability & Eco Initiatives | Patagonia Action Works, Protect America’s Arctic, Protected Ocean, Global Sport Activists
Patagonia is the gold standard of eco-conscious brands. The company received its B Corp certification in 2011, and today its B Corp score is 166, over double the qualifying score and way above the ordinary business score. Patagonia is also Fair Trade, has a secondhand collection called Worn Wear, and creates sustainable apparel and gear made from recycled and organic materials. With their Patagonia Action Works program, they connect individuals with environmental activism, grassroots causes, and organizations in their communities. Beyond their dedication to bettering the planet, their products are also high-quality, comfortable, and made sustainably and fairly — and they last a long time.
Customer Review | “I love my new retro fleece. It’s so comfortable to wear that it’s unimaginable. It also keeps me very warm when I need it. I have had several over decades that I purchased from the first store in Ventura, CA and they have lasted this long.” – Andrew U. (Read more reviews.)
5. MATE the Label
Best For | Elevated basics & activewear
Sustainability & Eco Initiatives | B Corp certified, Climate Neutral certified, uses organic materials, plastic-free packaging, offers clothing recycling program
MATE the Label started with a simple idea: Clothes should be made with materials you’ll feel good wearing every day. And that’s what MATE does best — organic cotton essentials designed to be worn on repeat. The brand is best known for its collection of organic cotton essentials, from perfectly broken-in tees and sweats to underwear and activewear you’ll reach for constantly. What sets MATE apart is its commitment to keeping harmful materials out of your closet, like pesticides, microplastics, and PFAS. Alongside its organic natural fiber essentials, the company uses plastic-free packaging, offers a garment take-back program, and backs its sustainability claims with third-party certifications.
Customer Review | “I absolutely love the color, fit and texture. I am a yoga teacher and these leggings are comfy and stretchy, everything you want while you are moving and sweating. I highly recomend them.” – Elizabeth G. (Read more reviews.)
6. Dr. Bronner’s
Best For | All-purpose, purpose-driven soaps
Sustainability & Eco Initiatives | Regenerative organic agriculture, offers refills in FSC-certified paper cartons
Founded in 1948, this is a true legacy eco-conscious brand. Dr. Bronner’s famous 18-in-1 Pure Castile Magic Soap can be used for laundry, body wash, mopping, toilets, and more. Plus, they also sell coconut oil, lip balms, bar soap, biodegradable cleaner, and even chocolate. It’s all made with clean ingredients by a company that cares about people, the environment, and advocating for both. And they’re extremely transparent about it all. Just look at their 2024 annual report, which highlights everything from their exact water usage to specific communities and organizations they’ve donated over $5 million to in 2024, their support ranging from environmental causes to social justice to animal advocacy.
Customer Review | “This is the only soap I have used daily for at least 20 years. Including shaving and shampoo. Why? Because of its all natural ingredients, nontoxic. It cleans extremely well and never irritates my skin. I’m 72 years old and have no skin issues. You can’t put a price on health.” – Anonymous (Read more reviews.)
7. Thrive Market
Best For | Eco-friendly groceries
Sustainability & Eco Initiatives | Reusable/recyclable packaging, working to be carbon negative
Thrive Market is a grocery delivery service that focuses on sourcing brands that have the highest-quality ingredients and use ethical sourcing — you’ll find favorite brands like King Arthur, Amy’s, Honest, and Poppi, but they also have lesser-known brands committed to those values, if you want to try something new. Thrive also has its own line of staples, from laundry detergent to organic coconut oil. One thing that’s really great about Thrive is that for every annual membership someone buys, they donate an annual membership to someone in need. They’re also extremely committed to sustainability and working toward creating a healthier planet. Thrive Market is already carbon neutral, but they’re not stopping there. They’re currently on a mission to be carbon negative by optimizing shipment loads and continuing to invest in regenerative agriculture. All of Thrive Market’s warehouses are zero waste certified, and they’re plastic neutral too.
Customer Review | “I wanted to give my children the options of having good, clean, healthy snacks, so it’s been so impactful to be able to do that and stock our pantry with options that are not high in sugar and that they both love.” – Andrea G. (Read more reviews.)
8. OSEA
Best For | Ocean-inspired, eco-friendly skincare
Sustainability & Eco Initiatives | Partners with SeaTrees for coastal restoration projects, The Climate Label Certified, TerraCycle® partner
Founded by a mother-daughter duo in 1996, OSEA has been championing clean, seaweed-powered skincare long before it was trendy. The brand’s lineup includes everything from body oils (one of our faves of all time!) and cleansers to serums and moisturizers — all of which are formulated with sustainably sourced seaweed and plant-based ingredients. OSEA is equally committed to environmental responsibility, with climate-neutral certification and 100% vegan and cruelty-free products, plus a focus on transitioning away from virgin plastic use in its pumps and reducing packaging waste overall. They’re also refreshingly transparent about their ingredient standards, sustainability goals, and sourcing practices, proving that high-performance skincare and environmental stewardship can go hand in hand.
Our Editor’s Review | “I’ve definitely noticed some of these benefits myself, especially during summer weather, which, while gorgeous in Los Angeles, is exceptionally dry and dehydrating on my skin. All of OSEA’s products deliver on the promise of next-level hydration and softer, more supple skin — from the face moisturizer to the body butter and oil (reviewed in detail below).” – Kayti (Read our full review.)
9. Pact
Best For | Comfortable and stylish sustainable clothing
Sustainability & Eco Initiatives | Zero net carbon, Give Back Box program, paper packaging
Pact is a Colorado-based company founded in 2009 by Brendan Synnott that sells eco-friendly and ethical fashion that keeps the environment and the wearers of the clothing in mind. Pact partners with SimpiZero to measure the carbon impact of its products and offset it through reforestation, renewable energy, and community projects that sequester carbon from the atmosphere. Through this, Pact is a carbon neutral company. They’re also Fair Trade certified and GOTS certified, and they have a Give Back Box program, which takes clothes folks send in and donates them to nonprofits. What’s cool is it doesn’t even have to be Pact clothing; you can send in any used clothes (for free) and they’ll donate it to one of the five local charities they partner with. It’s giving back to the community, reducing clothing waste, and reusing old Pact boxes from returns. On top of all of that, the clothing is cute, comfortable, and lasts a long time!
Customer Review | “I bought the black Softspun Tank Midi Dress. It was so cute that I bought three in other colors. They are so soft and comfortable. They will pair well with a white or blue denim jacket for cooler evenings.” – Robin S. (Read more reviews.)
10. Tentree
Best For | Clothing that offsets carbon
Sustainability & Eco Initiatives | Offers carbon sequestration subscriptions, every item sold from Tentree plants trees
Tentree is so much more than a clothing company (though they also have really great clothes!). For every item purchased, Tentree plants trees, but their climate action goes far beyond that, too. Their mission is to plant 1 billion trees by 2030 to reduce climate change. They’re also dedicated to circularity through their reselling platform The Reshop and their clothing recycling program, where anyone can send in clothes for credit, and they’ll sort and recycle or reuse them. Tentree also has Climate+, a program that lets people buy subscriptions to sequester carbon based on their lifestyle, with the ability to choose how often, how much, and even where they want to donate and plant trees. Beyond these initiatives, their clothes are made from eco-friendly materials like TENCEL, organic cotton, hemp, and more.
Customer Review | “Another great t-shirt from Tentree. I’ve purchased a few t-shirts over the years, and I’ve been very pleased with all of them. They fit well, wash well and they last a long time. Well worth the price.” – Catherine F. (Read more reviews.)
